As a designer + researcher, I am driven by empathy and curiosity. I consider myself a mixed methods and mixed media researcher. This means I can flexibly use different sources to gather my collection of understanding and insights about a topic. The research I conduct includes ethnographic, qualitative + quantitative, and materials research. 

Explore below how that shapes my work and processes in my portfolio of UX research.

• interviews + empathy maps + empathy building sessions
• consumer survey + comparative analysis
• product definition + metrics

• interviews + cultural immersions
• financial equity + empowerment
• marketing campaign + stimuli

• UX research, app walkthrough, usability testing
• interviews, marketing stimuli testing
• product management

• interviews
• literature review
• user testing, participatory design

• interviews + personas + user journeys
• innovation program management + design sprints
• co-creation workshop facilitation

• ethnographic research
• survey + codebook
• data visualization, Excel, Power BI