content that pops

digital marketing + content design + social media for a boba tea shop

methods: design through Adobe Express, Illustrator, Photoshop
tags: branding, content design, social media, digital marketing, publicity, boba, food
outputs: content (graphics + videos) for Instagram, TikTok, Facebook, and website

I contracted for a business that had three different brands: R&B, a boba shop, A-sha, a snack counter, and Sweet Box, a Vietnamese desserts shop. I acted as a digital marketing manager for the three brands, working with the store manager to create content and post on their social media and website. This included static and animated graphics for Instagram and Facebook and videos and reels for TikTok and Instagram. I wrote copy for the posts, combining the captions and the designs to create welcoming, fun content that suits the brands and the briefs the shop provided me.