K H A N H . N G U Y E N
  • ABOUT
  • RESEARCH
    • NO7 SERUM SURVEY
    • FINANCIAL EMPOWERMENT
    • BANTER
    • PAIN POINTS
  • DESIGN
    • BLOOMOON
    • PAUSITIVE HEALTH
    • EMPATHY DESIGN
    • INTELLECT.AI
  • CONTENT
    • ILLUSTRATION
    • CONTENT THAT POPS
    • CONTENT THAT CARES
  • WRITING
  • CONTACT

southeast asian + gen z financial empowerment

immersive consumer research for a financial services company
​​methods: interviews, cultural immersions, secondary research, literature review, marketing stimuli testing
​tags: equity, finances, empowerment, gen z, southeast asian, minorities, 
outputs: research recommendations for targeted marketing campaigns and product development 
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  • ABOUT
  • RESEARCH
    • NO7 SERUM SURVEY
    • FINANCIAL EMPOWERMENT
    • BANTER
    • PAIN POINTS
  • DESIGN
    • BLOOMOON
    • PAUSITIVE HEALTH
    • EMPATHY DESIGN
    • INTELLECT.AI
  • CONTENT
    • ILLUSTRATION
    • CONTENT THAT POPS
    • CONTENT THAT CARES
  • WRITING
  • CONTACT