southeast asian + gen z financial empowerment
immersive consumer research for a financial services company
methods: interviews, cultural immersions, secondary research, literature review, marketing stimuli testing
tags: equity, finances, empowerment, gen z, southeast asian, minorities,
outputs: research recommendations for targeted marketing campaigns and product development
tags: equity, finances, empowerment, gen z, southeast asian, minorities,
outputs: research recommendations for targeted marketing campaigns and product development