pausitive health

service design + UX product design for menopause platform

​methods: service design, product design, UX design, research
​tags: startup, women's health, menopause, stigma, equity, education
outputs: roadmap, infographic design, app redesign 

background

I was a designer and researcher for pausitive health. Pausitive health is a menopause concierge platform that provides information, resources, and referrals for women+ of
color who might not have access to knowledge elsewhere. The program includes personalized text messages and guided learning tracks. 

goals and impact

When I first joined in October 2023, they were thinking through their launch. I helped the team develop its design strategy and launch. My designs guided the B2B beta with a first employer in 2024, and then a B2C launch to users in 2025 (text interactions + website). Now, I’m helping with designing an app as they attract more users. I showed how design can holistically impact and improve business outcomes. 

methodology

I reviewed documentation (word docx)
that I turned into a visual format on Mural that team members could comment on. This informed persona, user journey,
and blueprint creation.

role

researcher & designer
​led user research, service design, UX product design 

user personas

I created personas that represented common interactions (picking up to 3 of 14 tracks and switching after 6 months). This lets the team empathize with consumers and see the steps as a journey instead of a process. 

user journey

This was the first time that different use cases and journeys were visualized in full instead of living in separate docs. 

service blueprint

This holistic view showed gaps + guided business decisions.

systems thinking

I helped the team integrate design methods and recognize the value of creating a cohesive vision of customer experience. By visualizing the process, the team could pinpoint what needed to be done for the beta, letting it focus on its core values. 

redesigns

​new app design

​​Now that the beta is up, I’m working on an app design. We are deciding between mobile vs web app. This will need testing for demographic preferences (older women+ might prefer web and wordpress feel, younger women+ might prefer mobile).

continued impact

learnings and key takeaways

In addition to designing the app experience, I am conducting a meta-analysis of menopause research by through a literature review of existing papers and writing a report with a focus on POC women+ to drive forward the mission of increasing knowledge and inclusivity.

I joined a team that was in flight, months before the beta launch. I had to work quickly to show the impact of design for a team
that already had set processes in place. (For example, I put the word doc flow of the text messages on ‘paper’ for the first time.) Also, I was working with an experienced medical team used to wordpress sites as an interaction, and pushed for modernization for the companion app.